Microsoft has recently introduced an intriguing not for profit plan called Microsoft Unlimited Potential. The goal is to at the very least, double the number of people who are currently online by 2015 from 1 to 2 billion, by ensuring that the poorest people in various nations have access to computers.
Microsoft intends [...]
Entries from April 2007
April 20, 2007
Giving and Reaping… Microsoft’s CSR Offensive
Filed under Digital Marketing & Social Change
April 20, 2007
Planning for Technology to Fail
We all have the horror stories… the cell phone that died, the computer crashed, the broadband internet service that died exactly when you needed it. These things are the hazards of technology. They are the price we pay to be so interconnected, so wired, so accessible. They make our lives so much easier in some [...]
Filed under Digital Marketing & Social Change
April 13, 2007
Good Magazine Interview Update
Unfortunately, scheduling conflicts are challenging the conduct of my interview with Good Magazine. I still have prospects however, so please hang in there until I am able to provide the interview I’ve promised. In the meantime, I will be interviewing an alternate candidate as a bonus. Please, stay connected.
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Filed under Digital Marketing & Social Change
April 12, 2007
The Prospect of Issue Oriented Cellphone Gaming
How many times per week do we witness persons in transit glued to their cellphones, deeply engaged games to pass their travel time pleasurably? For me, this is a daily occurrence on public transportation. Phone companies and their software partners make millions from the sale of phone games and these games are only becoming [...]
Filed under Digital Marketing & Social Change
April 12, 2007
The Hidden Costs of Donating
Technology rears its head in fundraising in the most unique ways. There have always been tellathons whereby people call in to make a donation so donation by phone is nothing new. The latest innovation however, allows people to make charitable donations via text messages on their cellphone. AT&T has been one of the earliest companies [...]
Filed under Digital Marketing & Social Change
April 6, 2007
Good Magazine – What’s good about it?
In my humble opinion, everything I have seen so far.
A hidden treasure in the bushes and vines of the magazine world, Good magazine is a fledgling periodical for those interested in actively learning fantastic things about and participating in the world around them. Self-dubbed “media for people who give a damn” Good magazine provides [...]
Filed under Digital Marketing & Social Change
April 4, 2007
Non-profits and Consumer Generated Content
Advertisers have wasted no time tapping into the potential of online activities and consequently, a plethora of consumer generated content has emerged, creating positive experiences for consumers and becoming a boon to businesses across the world. Threadless.com is one such company. Here different designers submit designs for prospective t-shirts, the community at large votes on [...]
Filed under Digital Marketing & Social Change
April 4, 2007
Design for the Other 90%
From May 4th to September 23rd, The Cooper Hewitt National Design Museum of the Smithsonian Institute will be showcasing an interesting exhibit entitled “Design for the Other 90%”. It will feature new inventions/designs that are geared specifically towards making the lives of the less fortunate around the world, easier and more functional.
The designs are [...]
Filed under Digital Marketing & Social Change
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