I subscribe to a particular channel on Youtube. Everyday I religiously check in on the newest installment of my obsession and savor each minute of it. Imagine my surprise and annoyance when I checked in last week and it was not there. All my favorite videos had suddenly become obsolete and I was left feeling like a cup of cold water was thrown in my face.
I scoured the internet and finally found a group of like-obsessed folks who too were lamenting the disappearance of our favorite content. We did so for a week until finally someone got a lead that a new revamped subscription account was being created with the same content. Naturally I eagerly checked it out and thankfully it was all there once again – though in a new format. It’s just a site created by a random person, that resonates with me because of it’s content but I had become addicted to that particular channel. I had come to rely on it being there.
In a time when there is a drive towards organizations becoming much more involved with user generated content and an impetus toward taking advantage of what social network sites have to offer them, the stakes are even higher for those who must hold on to their audiences, in order to survive.
Had I been dealing above with a non-profit organization, they may have lost me as a member simply because I wouldn’t have known how to find them again had I not been on a message-board. It is imperative that whenever organizations create such sites they are closely monitored to ensure that they hold on to their audience by managing their audience’s expectations. I expected the site to be there – it wasn’t. That’s all I keenly recall at this moment. I use it once again because I enjoy the content… but I hold my breath, because I’m afraid that once again, it will all disappear. The trust has died.
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