When the ONE organizagtion formed I became a huge fan. I was hooked because they were a non-profit with a responsible message – ending world poverty, providing clean water and education and AIDS relief to the world’s poorest nations through the lobby for 1% of the US GDP. I was [...]
Entries from January 2007
January 25, 2007
Effective Messaging in a Digital World
As I deliberately observed my exposure to various media throughout a typical day it occurred to me that marketers are by and large wasting their money on me. Somewhat surprisingly, I discovered that I spend most of my day in exposure to messages from various outside sources. Below is an illustration of [...]
Filed under Digital Marketing & Social Change
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